Marketing

Partners

Posted by on August 30, 2011 at 10:28 pm

One of the most divisive topics I’ve read about in countless books and blogs is the advantages and disadvantages of going into business with a partner.  And if you do, how do you divide up the company in a way that will keep everyone happy? And how do you make sure everyone lives up to [...]

Just Answer the Question

Posted by on March 25, 2011 at 9:41 pm

I attended an interesting event today.  I sat and watched Senator Orrin Hatch ask Mark Zuckerberg a bunch of questions submitted by students at BYU. I have never liked Facebook or Mark Zuckerberg because of some of his business decisions.  That said, I tried really hard not to like him today but he really did [...]

Developing Your Personal Brand in 7 Easy Steps

Posted by on November 3, 2010 at 9:46 pm

Google yourself.  What do you see?  What do you want people to see when they search your name.  What do they currently see when they search your name?  Do they see your photos on facebook from your last vacation? Do they see the names and birthdays of your children? Do they see the facebook page [...]

How to Make $1000 a Day

Posted by on June 7, 2010 at 9:58 pm

A Friend asked me the other day what I would do if I had been challenged to make $1000/day.  I think he was half expecting a short answer.  And I tried to figure out how to put it into 140 characters or less.  Not that it was on twitter, just that 140 is a nice [...]

Marketing Blunders

Posted by on September 26, 2007 at 9:49 pm

First on my list today: Motorola. A little over 2 years ago, my wife and I were shopping for a new mobile phone package where we could share minutes and not spend more than $70/month. We found one from Cingular. We found that we could even get 2 brand new RAZr’s for free* (* should [...]

Brilliant Marketing Schemes that Owe the World $Billions. Nay, $Trillions

Posted by on June 11, 2007 at 9:47 pm

I pulled up to a stoplight on the way to work this morning and looked over to see how bad the gas companies are screwing us. “$2.99!?!?! Wooooo Hoooo!” I actually caught myself cheering out loud in the car there. Then I stopped. “$2.99? That’s not a good deal.  I recall filling up my entire [...]